During the preliminary study

During the preliminary study

According into the marketing approach (Kotler and Armstrong 2004), it will be important for the planning regarding the services for being given by the marina (as well as by every other organization) – to start with a knowledge of typically the needs and desires regarding the marketplace. In this way, it will get possible to supply the requirements of the target market place in a new manner of which will meet that.
In the course of the course of the particular preliminary review (Raviv, 2001), which examined customer fulfillment with the services from the marinas in Israel, keepers of sailing vessels had been inquired about the combination of services provided in the marina. Using a new issue analysis, we discovered six to eight factors that clarify 69 percent of often the distinctions of all objects of which comprised this sample (see Appendix A good for typically the detailed results of the factor analysis). The factors were:
Safety and seriousness, value of parking, cost of member club, ecological protection in addition to hygiene, crowding, ease of accessibility, in addition to use of data.
The primary factor, basic safety and professionalism and reliability, was comprised of typically the using things in the questionnaire: Professionalism and reliability of riva employees, understanding of costa employees, complimentary shown by way of employees, security of yacht club as a new place for you to leave boats, safe practices associated with marina as a host to en