During the preliminary study

During the preliminary study

According on the marketing approach (Kotler plus Armstrong 2004), it is usually important for your planning involving the services to be presented by the marina (as well as by any other organization) – to start off with a comprehension of the particular needs and desires regarding the target audience. In this kind of way, it will be possible to supply the requirements of the target market in some sort of manner the fact that will gratify it.
Through the course of often the preliminary analysis (Raviv, 2001), which reviewed customer full satisfaction with the services in the marinas in Israel, keepers of sailing vessels ended up expected about the mixture of services supplied on the marina. Using a new element analysis, we located six factors that describe 69 percent of this variations of all things that comprised often the questionnaire (see Appendix A good for the detailed results of this factor analysis). The variables were:
Safety and professionalism and trust, value of parking, value of associate club, ecological protection in addition to cleanliness, crowding, ease of entry, and even use of details.
The initial factor, security and professionalism and reliability, was made of typically the right after objects in the questionnaire: Professionalism of yacht club employees, knowledge of marina employees, politeness shown by employees, safe practices of yacht club as a good place for you to leave boats, protection connected with marina as a host to leisure, and c